For over 95 years, World Trade Week Southern California has been the most extensive program of its kind in the nation, actively promoting global trade, which has supported our region in crisis and will be one of the most important drivers of economic recovery in the coming years. The annual Kickoff Conference convenes prominent business leaders, diplomats, government and civic officials as we discuss the crucial role of international trade in sustaining our global economy and launch more than 30 events held throughout the month of May by organizations throughout Southern California.